RegattaCentral

The 25th Annual Grand Regatta/State Games of Michigan

In 2012 the Grand Rapids Rowing Association is proud to host the 25th Annual Grand Regatta, a rowing tradition in the Midwest, in conjunction with the third State Games of Michigan. The State Games are being hosted in Grand Rapids by the West Michigan Sports Commission, from June 22-24.

The Grand Regatta has been a highlight of Grand Rapids' sporting and social calendar for 25 years. Since 1987, the regatta has been held in Riverside Park, on one of the most picturesque stretches of the Grand. This ideal location, just north of downtown Grand Rapids, provides a perfect backdrop for an exciting and enjoyable day. As one of the longest running rowing events in West Michigan, the Grand Regatta is a much-loved tradition for competitors and spectators of all ages. We are pleased that the regatta is affiliated with the State Games of Michigan, an Olympic-style sporting event spanning four days and bringing nearly 12,000 athletes and over 10,000 spectators to Grand Rapids.

The Grand Regatta attracts 300-500 competitors and hundreds of spectators each summer. with 40 races, each taking anywhere from 6 to 8  minutes, keep the excitement going for the entire day. In 2012, we are proud to cohost the official rowing events for the State Games of Michigan, which will take place jointly with the traditional events at the Grand Regatta.

Sponsorship of a race, trophy, or even the entire regatta will give your organization broad visibility to a large market area. By supporting the Grand Regatta, your company or organization can benefit from numerous publicity and marketing opportunities associated with this exciting, beautiful, and "green" sport. The regatta committee also arranges for media coverage of the event, including television, radio, and newspaper. Finally, there are opportunities for vendors to offer much-needed refreshments to hungry rowers and spectators.

Reaching Your Target Market

With hundreds of participants and spectators, and many more following internet, TV, cable and newspaper coverage, the Grand Regatta provides the opportunity to reach a large number of potential clients in a variety of methods including:

• Client entertainment areas 
• Newspapers, program books and radio
• On-site sampling, sales and couponing
• Web-site exposure providing a 12-month long marketing asset
• Large-scale exposure, with participants and spectators from around the Midwest

Client Entertainment

Whether entertaining a special client, saying thank you to company employees or just spending the day with family and friends, the VIP Hospitality Pavilion provides the ideal setting on the regatta weekend. Sponsors of the regatta are afforded the opportunity to partake in a variety of hospitality options.

Guests are provided exclusive access to views of the race course and the finish line. Morning coffee & pastries can be available, as well as box or buffet lunch for your clients. VIP parking is provided to invited guests.

 Please contact us at [email protected] with questions!

 SPONSORSHIP LEVELS

Platinum Sponsor (Regatta Title Sponsor) $5000

• Platinum sponsors of the 2011 Grand Regatta will be provided a high level of brand exposure, along with exceptional hospitality amenities.
• The Grand Regatta will be "presented by [Sponsor Name]" on all regatta signage and event materials.
• Framed photograph of your group with winning crew of your choice.
• Completely equipped hospitality pavilion with food and beverages available and a fantastic view of the races.
• Signage at the regatta entrance and an opportunity to participate in the award presentation to winning athletes.
• Two free race entries.
• One full-page color ad in the official 2011 Program Book, and identification on the regatta's official results board.
• Corporate identification on daily race sheets and official 2011 commemorative poster.
• Prominent identification and direct link on the Grand Rapids Rowing Association, State Games of Michigan, and RegattaCentral event websites.
• Letter of charitable contribution.

Gold Sponsor (Trophy Sponsor) $2000 

• Two (2) reserved corporate tables for sixteen (16) invited guests and clients on Saturday, in the VIP Hospitality Pavilion, with food and beverages available and a fantastic view of the races.
• Two free race entries.
• Announcement of your sponsorship during regatta and immediately before and after sponsored trophy race.
• Framed photograph of your group with winning crew of sponsored race (with trophy).
• One full-page color ad in the official 2011 Program Book.
• Corporate identification on the official 2011 commemorative poster.
• Direct link and identification on the websites of the GRRA, State Games of Michigan, and RegattaCentral.

• Letter of charitable contribution.

Silver Sponsor (Race Sponsor) $1000 

• One (1) reserved corporate tables for eight (8) invited guests and clients on Saturday, in the VIP Hospitality Pavilion, with food and beverages available and a fantastic view of the races.
• One free race entry.
• Announcement of your sponsorship during regatta and immediately before and after sponsored trophy race.
• Framed photograph of your group with winning crew of sponsored race (with trophy).
• One half-page color ad in the official 2011 Program Book.
• Direct link and identification on the websites of the GRRA, State Games of Michigan, and RegattaCentral.

• Letter of charitable contribution.

Bronze Sponsor $500  

• Seats for four (4) invited guests and clients on Saturday, in the VIP Hospitality Pavilion, with food and beverages available and a fantastic view of the races.
• One free race entry.
• One quarter-page color ad in the official 2011 Program Book.
• Direct link and identification on the websites of the GRRA, State Games of Michigan, and RegattaCentral.

• Letter of charitable contribution.

Vendors

• Negotiable rates (flat rates or profit sharing)
• Direct link and identification on the websites of the GRRA, State Games of Michigan, and RegattaCentral.
• Vendor is responsible for any necessary permits, tents, and equipment. Electricity will be available at the regatta site.

Please contact us at [email protected] with questions!

Regatta Program Book Advertisements

Color program booklets will be available to all regatta athletes and spectators.

• All ad copy must be camera ready. Either black and white proof or completed ad on disc with all files and fonts.
• Book size: 8 1/2 x 11
• Full page ad (8 x 10) no bleeds
  (Platinum and Gold Sponsors receive one ad free of charge)
  (Non-sponsor: Color $800, B/W $550)
• One-half page ad (no bleeds): 5" x 8" for horizontal orientation or 3.75" x 10" vertical
  (Silver Sponsor receives one ad free of charge)
  (Non-sponsor: Color $650, B/W $400)
• One-quarter page ad (no bleeds): 8" x 2.25" horizontal, or 3.5" x 5.25" vertical
  (Bronze Sponsor receives one ad free of charge)
  (Non-sponsor: Color $400, B/W $250)
• One-eighth page ad (no bleeds): 4" x 2.25" horizontal, or 3.5" by 2.625" vertical
  (Color: $150, B/W: $80)
• Advertisers will also receive a direct link and identification on the Grand Rapids Rowing Association, State Games of Michigan, and RegattaCentral event websites.

Personal one-eight page advertisements (such as "Good Luck to [your athlete or team]") are also available for $25.

Please contact us at [email protected] with questions!

Psychographic profile of Grand Regatta Competitors and Spectators

Source: Claritas Prizm NE System, 2011 (www.claritas.com)

Please contact us at [email protected] with questions! 

 

MARKET AREA INFORMATION

The primary market for the Grand Regatta encompasses much of the Grand Rapids metro area.

The secondary market area extends throughout lower Michigan.

The full market area of the regatta extends to much of the Midwest, and into southern Ontario.

Please contact us at [email protected] if you are interested in partnering with us for this unique and exciting event!